An advertising campaign in Google AdWords allows to reach the first positions in a result of search requests that increases a number of site visitors and potential clients.
Development and adjustment of the advertising Internet campaign in Google Adwords includes optimization according to the most relevant requests and reduction of expenses for the campaign itself.
AdWords system has a huge number of settings and filters that allow to achieve maximum results within limits of an approved budget.
An approximate structure and stages of development of the advertising campaign is as follows below.
① Registration of an account in AdWords
Correct filing of contact and payment information.
After registration we also prove a promotion code for a bonus — free crediting of 40 EUR to the account.
After the account is registered — we link it with Google Analytics service to synchronize statistics.
② Selection of key words for the advertising campaign
By means of a special instrument we analyze search requests by which users most often search for the offered by you service or products.
The key words define when and where you as will be shown. They should correspond to search requests of users or subjects of websites visited by them. It is selection of key words relevant to your business offers that allows to cover target audience to the maximum extend.
③ Targeting adjustment
Exact selection of the target audience is an essential component of a successful advertising campaign. Any ad, whatever appealing and accurate it is, must be shown to interested users at a particular moment.
Correctly adjusted targeting ensures significant increase in efficiency of the advertising campaign and marketing conversion.
④ Analysis of the budget and click cost
On the basis of primary statistics we adjust an average click cost for maximum high positions in popular requests and estimate the daily budget.
If you have ever planned a vacation then you know how important to estimate a limit of expenses. The daily budget of the advertising campaign assists in control of expenses for advertising, and a rate amount defines when and where it is shown.
⑤ Distribution of the key works by ad groups
By dividing of ads into several groups we focus on particular key words more exactly, thereafter we create ads with better targeting and orient traffic to target pages of the site, completely optimized for the key works.
This method increases quality rating, CTR and a conversion factor.
⑥ Launching of the advertising campaign
Upon launching the demonstration ads is stated.
We check showing of the ads by the particular key words, obverse positions and accuracy of showing. If necessary, we make some adjustments.
Thus, launching of your website will already attract new clients at the first day of campaign.
⑦ Further analysis of statistics and strategy
Upon expiry of a particular period statistical data will be collected in the account. This data shows by means of which requests users visit your site most often, what is the click cost for ones or other key words within limits of the set budget, which positions are taken by the ads in search engines.
We analyze statistical data, review the Google Analytics account and develop a further strategy of the advertising campaign.