Ads in Google

adwordsAn advertising campaign in Google AdWords allows to reach the first positions in a result of search requests that increases a number of site visitors and potential clients.

Development and adjustment of the advertising Internet campaign in Google Adwords includes optimization according to the most relevant requests and reduction of expenses for the campaign itself.

AdWords system has a huge number of settings and filters that allow to achieve maximum results within limits of an approved budget.

An approximate structure and stages of development of the advertising campaign is as follows below.



registration Registration of an account in AdWords

Correct filing of contact and payment information.

After registration we also prove a promotion code for a bonus — free crediting of 40 EUR to the account.

After the account is registered — we link it with Google Analytics service to synchronize statistics.

 

 

keywords Selection of key words for the advertising campaign

By means of a special instrument we analyze search requests by which users most often search for the offered by you service or products.

The key words define when and where you as will be shown. They should correspond to search requests of users or subjects of websites visited by them. It is selection of key words relevant to your business offers that allows to cover target audience to the maximum extend.

 

 

targeting Targeting adjustment

Exact selection of the target audience is an essential component of a successful advertising campaign. Any ad, whatever appealing and accurate it is, must be shown to interested users at a particular moment.

Correctly adjusted targeting ensures significant increase in efficiency of the advertising campaign and marketing conversion.

 

 

analytics Analysis of the budget and click cost

On the basis of primary statistics we adjust an average click cost for maximum high positions in popular requests and estimate the daily budget.

If you have ever planned a vacation then you know how important to estimate a limit of expenses. The daily budget of the advertising campaign assists in control of expenses for advertising, and a rate amount defines when and where it is shown.

 

 

adgroups Distribution of the key works by ad groups

By dividing of ads into several groups we focus on particular key words more exactly, thereafter we create ads with better targeting and orient traffic to target pages of the site, completely optimized for the key works.

This method increases quality rating, CTR and a conversion factor.

 

adstart Launching of the advertising campaign

Upon launching the demonstration ads is stated.

We check showing of the ads by the particular key words, obverse positions and accuracy of showing. If necessary, we make some adjustments.

Thus, launching of your website will already attract new clients at the first day of campaign.

 

 

analytics Further analysis of statistics and strategy

Upon expiry of a particular period statistical data will be collected in the account. This data shows by means of which requests users visit your site most often, what is the click cost for ones or other key words within limits of the set budget, which positions are taken by the ads in search engines.

We analyze statistical data, review the Google Analytics account and develop a further strategy of the advertising campaign.

 

 

Чтобы быстрее определить, какой сайт Вам нужен и понять друг друга, по возможности детально опишите Ваш проект и пришлите следующую базовую информацию:

 1. Название и описание сайта, сфера деятельности
Например: сайт "Baltic Accounting", предлагаем бухгалтерские услуги в Латвии, для небольших компаний. Дополнительно консультируем по юридическим вопросам. так же предлагаем обучающие курсы и семинары в небольших группах.

 2. Количество разделов на сайте
Например: главное меню – О компании, Услуги, Полезно знать, Контакты
Меню услуг – Бухгалтерские услуги, Юридические услуги, Консультации, Обучение.

 3. Количество языков сайта
Например: английский, латышский, русский.

 4. Технические решения
Например: нужен каталог товаров, слайдшоу с акциями, форма связи, карта с адресом, социальные иконки, онлайн консультант (чат) и т.д.

 5. Материалы 
Примечание: желательно, чтобы у Вас уже имелись материалы для сайта (разделов сайта), будет плюсом, если пришлете их сразу - это поможет более точно оценить стоимость работ, а так же ускорить сам процесс разработки.

Lai ātrāk noteiktu, kāda mājas lapa jums ir vajadzīga, un labāk abpusēji saprastos, pēc iespējas sīkāk aprakstiet jūsu projektu un nosūtiet šādu pamatinformāciju:

 1. Mājas lapas nosaukums, darbības joma
     Piemēram: mājas lapa „Baltic Accounting”, piedāvājam grāmatvedības pakalpojumus
     nelieliem uzņēmumiem Latvijā. Papildus konsultācijas juridiskos jautājumos.
     Kā arī piedāvājam apmācību kursus un seminārus nelielām grupām.

 2. Mājas lapas sadaļu skaits
     Piemēram: galvenā izvēlne  – Par kompāniju, Pakalpojumi, Noderīgi, Kontakti
     Pakalpojumu izvēlne  – Grāmatvedības pakalpojumi, Juridiskie pakalpojumi, Konsultācijas, Apmācības

 3. Mājas lapas valodu skaits
     Piemēram: angļu, latviešu, krievu.

 4. Tehniskie risinājumi
     Piemēram: nepieciešams preču katalogs, slaidrāde ar akcijām, sazināšanās forma,
     karte ar adresi, sociālās ikonas, tiešsaistes konsultants (tērzētava) un tml.

 5. Materiāli 
     Piezīme: vēlams, lai jums jau būtu mājas lapai (tās sadaļām) nepieciešamie materiāli,
     būtu ļoti labi, ja jūs tos varētu atsūtīt uzreiz – tas palīdzēs daudz precīzāk izvērtēt darbu
     izmaksas, kā arī paātrināt pašu izstrādes procesu.

To define what kind of the website you need and to understand each other as soon as possible, please describe in details your Project and send us the following information:

 1. Name and description of the site, field of activities
     For example: Baltic Accounting website, officering accounting services in Latvia to small companies.
     We also offer training courses and workshops in small groups.

 2. Number of website sections
     For example: main menu – Company, Services, Useful information, Contacts
     Service menu – Accounting services, Legal services, Consultations, Training.

 3. Number of website languages
     For example: English, Lettish, Russian.

 4. Technical solutions
     For example: product overview, slide show with actions, communication form,
     map with an address, social icons, online adviser (chat), etc. are required.

 5. Articles
     Note: it is desirable that you have articles for the site (website sections),
     sending the articles to us will be an advantage – it will help to estimate cost of the work
     and to speed up development itself.